Naisho
Why Naisho exists.
A different foundation for what location can mean in your life.
Location is foundational to your life.
It holds where you have been, who you were with, what you kept private, and what you chose to share. Yet the category conditioned people to accept too little: a device dot, a binary switch, and surveillance-shaped relationships.
When the switch is on, someone watches. When it is off, someone has to explain. That is not the full value of location. It is the shape of a category that began with lost devices and asked human relationships to adapt.
A different premise
Your location is yours. Sharing it is a gift you give on purpose.
Most people share with people they love and trust. Naisho gives them more than a map to stand guard over. Your location contains privacy, memory, travel, intimacy, relationships, and social joy. Each part can remain yours or travel as far as you choose.
What that unlocks
Trips become memories. Places gain meaning. Groups can share for the life of an event. Selected parts can open socially without turning a public profile into a live-location grant. You decide how far each part of your life travels.
For couples: the missing piece
Healthy relationships also hold room for small private moments. Secret Mode makes that space agreed together, limited in time, and accounted for afterward. The trust is not in constant watching. It is in terms two people establish and consequences the product keeps honest.
How privacy works, mechanically
The Naisho truths
Share nothing. Share almost everything. Decide at every layer.
Person by person, group by group, and surface by surface, the owner chooses.
Sharing your location is a gift, not a default.
It is given on purpose, to people you choose, because you want them close.
Not sharing is a normal state, never an accusation.
An app should be able to say "not sharing right now" without either person reading it as evidence of something.
Sharing should end on its own when its reason ends.
The reason sets the boundary, so a trip can close without anyone having to turn sharing off.
People who love each other sometimes need a good secret.
Sometimes you need an hour somewhere without your partner knowing, because the surprise is for them.
A good secret has consent and consequence.
Two people establish the possibility and terms together. Time is bounded, and an honest record remains.
Nobody should learn more about you than you chose to show.
Watching a map closely should never be a way to reverse-engineer someone's life.
You deserve joy from location data that has always been yours.
Trips you took, places that matter, people you let in. It can bring joy privately and socially, and it belongs to you.
Trust has levels. Sharing should too.
Every layer begins private. You open selected material to people, groups, connections, or the world.
Location sharing should never be something to fight over.
Not a test of love, not a trap, not a switch anyone has to explain. The stigma was never about people. It was about bad design.
Seeing each other on the map should feel like closeness.
Safety, intimacy, happiness with the people you love. If it feels like surveillance, the app got it wrong.
Location sharing is for people, not devices.
It started as a way to find a lost phone. It became a way people watch each other. Naisho is here to change what a location means.
Naisho gives you back the full value of location data that has always been yours, privately and socially.
Read the story that started it
Naisho is coming September 2026. Join early access.