Naisho
It started with a blown surprise.
One ordinary afternoon showed Grant and Masha what constant location sharing had taken away.
The day before their daughter Mia's first birthday, Grant slipped out to buy Masha a gift in the Design District, about eight minutes from home. To keep the errand a surprise, he told her he would stay a little longer at a work event. He needed roughly twenty minutes.
Masha was out for a walk, thought about swinging by the event, and checked his location. She saw the Design District. The surprise was gone.
Nobody had done anything wrong. Masha had an ordinary reason to check. Grant was trying to preserve a gift surprise. She asked if he was in the Design District. He replied that she was very hard to surprise. She answered, then sent a kiss. Nobody was angry. They moved on.
The technology had still made a small good thing impossible. Location sharing had removed a healthy private moment without either person choosing to remove it.
The answer was not hidden secrecy. It was agreed space: brief, believable time established together and accounted for afterward. Enough room for one specific errand, then ordinary sharing returns. That distinction became Naisho.
The name comes from the Japanese word 内緒, naisho: a secret kept between two people who trust each other. The small, wholesome secret is kept safely between you.
Naisho is coming September 2026. Join early access.